After wind power sector congress was cancelled in September 2020, its online version seeks to fuel the dynamics of the sector
Companies from around 100 countries gather every year in Hamburg seeking alliances, contacts and visibility. Before the pandemic, this year’s congress was scheduled for September 2020. In view of the circumstances, the organizers decided to postpone the event until December this year. Closer to the date of the event, they realised the best decision was to replace the congress with an online version.
The idea was to create an online platform where the virtual profiles of the companies would replace the traditional congress stands. In addition, a “matchmaking app” would be included to connect compatible companies.
In recent weeks, companies had been fine-tuning their profiles to meet the deadline by November 30, since the online congress would take place between December 1 and 4.
However, Wind Energy Hamburg announced on December 1 through a press release that its platform was not prepared to offer its users the quality they deserved: “Our goals are ambitious. However, within the short time available to us we did not succeed in generating online exhibitor profiles at a quality level that satisfied our own expectations and those of our customers right from the beginning of the event, “admits Bernd Aufderheide, President and CEO of Hamburg Messe und Congress : “But we are learning from our current experiences and working hard on the development of a digital presence for our exhibitors.”
This year they will focus on live streaming of talks, interviews, discussion tables and other related programs through WindTV Stream.
You can download the original press release here.